A footwear brand that invites women to express their personality.

Created in 2015, under the creative direction of Alexandra Castro and Rute Marques, FriendlyFire is a Portuguese brand that combines the disruptive design with the savoir-faire in order to propose an exclusive product.

Reflecting the irreverent personality of its creators, FriendlyFire presents us non-consensual collections, inspired by the unlikely combination of colors, materials, and textures.

Idealized to think of an independent, sophisticated woman who knows what she wants, the brand values quality, exclusivity and detail in each product.

Designed and manufactured in Portugal, in a factory with more than 25 years of experience in the production of footwear, FriendlyFire emerges as a Portuguese brand of luxury women’s footwear with the ambition to become a leader in the segment.

FriendlyFire is represented around the world in specialty stores and can be purchased at your newly opened online store.

“Feet Dressed with Luxury”

It was launched two years ago and is already present in 11 markets with its irreverent and disruptive footwear models. FriendlyFire, who has been at the feet of public figures like Sara Carbonero and Rita Pereira, aims to lead the luxury footwear market. “In Marketeer, nº257, December 2017”.