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Our brand

A footwear
brand that invites women to express their personality.

Founded in 2015, under the creative direction of Alexandra Castro and Rute Marques, it combines disruptive design and savoir faire, the perfect combo when creating unique products is the aim.
A reflection of the bubbly, irreverent personality of its designers, Friendly Fire presents us with non-consensual collections, inspired in the unlikely combination of colours, materials and textures. Designed for independent, sophisticated women who know exactly what they want, this brand puts an emphasis on quality, exclusiveness and detail in all of their products.

SINCE 2015

Feet dressed with luxury

Designed and manufactured in Guimarães, in a factory boasting over 25 years of experience in the footwear industry, this is a project that aims at becoming a leader in the Portuguese luxury footwear segment.

Friendly Fire is represented throughout the world in specialty stores and can be purchased at its recently opened online store.

It was launched in 2015 and is already present in 11 markets with its irreverent and disruptive footwear styles. Friendly Fire, which has been on public figures feet such as Sara Carbonero and Rita Pereira, aims to lead the luxury footwear market. ” in Marketeer, nº257, December 2017.


Be part of Friendly
Fire world and join us on social media!

#friendlyfireshoes #myffshoes