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LOOKBOOK FALL/WINTER ´20/21

ETERNAL COLLECTION

ETERNAL is a contemplation of the different dimensions of the construction of the ident: how we see ourself, how others see you and how we want others to see you and the acknowledgment that the closer the distance between the three dimensions, the closer we are of being our authentic self.

In a space where the paradoxe of the ideal of beauty and inner transformation meet, the Friendly Fire woman challenges conventions, taboos and builds her conception of beauty, undergoing a metamorphosis but remaining true to her authenticity.

Her new skin doesn’t define her, doesn’t make her frivolous. On the contrary, it makes her strong, affirmative, stimulating.

The artistic creation of ETERNAL presents a beauty pattern that shows itself in a contrasting energies. Eclectic combinations match animal prints, fur and silver metals, details of contemporary luxury and detachable accessories that create disruptive constructions with practical details that mark the utility trend. It´s an exuberant mix of patterns and textures, volumes and finishes that reflect  the identityand uniqueness of women, their marks, their differences.

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