Free shipping to Portugal

Fall/Winter ´20/21

Eternal Collection

ETERNAL collection is a contemplation of the different dimensions of the construction of the ident: how we see ourself, how others see you and how we want others to see you and the acknowledgment that the closer the distance between the three dimensions, the closer we are of being our authentic self.


The eyes only see what the mind is prepared to comprehend.

In a space where the paradoxe of the ideal of beauty and inner transformation meet, the Friendly Fire woman challenges conventions, taboos and builds her conception of beauty, undergoing a metamorphosis but remaining true to her authenticity.

Be part of the
Friendly Fire world and join us on social media!

#friendlyfireshoes #myffshoes