Our Brand

Friendly Fire is a footwear brand that invites women to express themselves.

Founded in 2015, under the creative direction of Alexandra Castro and Rute Marques, it combines disruptive design and savoir faire, the perfect combo when creating unique products is the aim.

A reflection of the bubbly, irreverent personality of its designers, Friendly Fire presents us with non-consensual collections, inspired in the unlikely combination of colours, materials and textures. Designed for independent, sophisticated women who know exactly what they want, this brand puts an emphasis on quality, exclusiveness and detail in all of their products.

Designed and manufactured in Guimarães, in a factory boasting over 25 years of experience in the footwear industry, this is a project that aims at becoming a leader in the Portuguese luxury footwear segment.